ABOUT ME
I was born in Franca, São Paulo, Brazil, and my passion for music began early. I started learning guitar at age 8, which laid the foundation for my musical performance and technical skills. Over the years, I performed at various events across Franca and São Paulo, both as a solo artist and with my band Cohiba (formed in 2012 and still active). My exposure to both Brazilian and Western music greatly shaped my musical direction.Realizing music was more than a hobby, I pursued a BA in Popular Music at Goldsmiths University of London, gaining hands-on experience in music production, sound engineering, and event coordination.Throughout my career, I’ve held multiple roles in the music industry. At Yoyomá Live Agency, I booked and managed over 20 sold-out shows for renowned Brazilian artists like Milton Nascimento and Leo Middea, overseeing everything from bookings to artist support. As a Music Technician Trainee at Goldsmiths, I managed equipment and provided technical support for performances. Additionally, as a Royalties Analyst at Gelfand, Rennert & Feldman, I honed my analytical skills by reconciling financial data and processing royalty statements.Currently, I’m involved in various areas of the music industry, including technical support, event production, artist management, and financial analysis, while continuing to collaborate on new music projects. These experiences have deepened my passion for music and given me a well-rounded understanding of the industry, from live events to studio work.